My name is Filippo, I am the owner and creator of AfricaMore. I am originally from Italy but I have been living in South Africa since 1996. Ever since I set foot on South African soil, I fell in love with this magical Country and its many colours. A place so complex but at the same time simple and captivating, a kaleidoscopic world of creativity, reinvention and recovery. After living in South African for these many years, I consider myself a "New Generation South African"; one that believes that people's colour should be determined entirely on what they wear not on the colour of their skin. I love this country immensely and I decided to create AfricaMore to be able to share the wonders of this amazing Country with the rest of the world.